Merging past user insights & new goals to build a north star vision to support our company strategy.
Goals
Our goal was to improve collaboration within the product, addressing a key pain point identified through user research. By assessing the existing experience, we established guiding principles that shaped a vision for a multiplayer future, leading to significant outcomes.
Role
Product Design Lead
Results
Early insights played a pivotal role in shaping our long-term product strategy, driving significant changes in our target users and organizational approach. Aligned with our product vision, this focused strategy provided a clear vision of a promising future.
How we built it
Merging past user insights & new goals to build a north star vision to support our company strategy.
Goals
Our goal was to improve collaboration within the product, addressing a key pain point identified through user research. By assessing the existing experience, we established guiding principles that shaped a vision for a multiplayer future, leading to significant outcomes.
Role
Product Design Lead
Results
Early insights played a pivotal role in shaping our long-term product strategy, driving significant changes in our target users and organizational approach. Aligned with our product vision, this focused strategy provided a clear vision of a promising future.
How we built it
Merging past user insights & new goals to build a north star vision to support our company strategy.
Goals
Our goal was to improve collaboration within the product, addressing a key pain point identified through user research. By assessing the existing experience, we established guiding principles that shaped a vision for a multiplayer future, leading to significant outcomes.
Role
Product Design Lead
Results
Early insights played a pivotal role in shaping our long-term product strategy, driving significant changes in our target users and organizational approach. Aligned with our product vision, this focused strategy provided a clear vision of a promising future.
How we built it
Discovery
By analyzing past work, insights, and user goals, we identified the need for collaboration within the product. This prompted a comprehensive reevaluation of the user experience.
Through collaboration among designers and a product manager, we envisioned a multiplayer future and established guiding principles based on user research. These principles kept us focused on achieving meaningful outcomes.
Utilizing past research to define principles and address user problems.
Conducting an experiment to enhance comprehension and user experience.
Exploring the realm of first-time automation building through an experiment.
Delivery
Guided by our principles, we developed prototypes to validate our assumptions. Positive user responses fueled our research report and highlight reel, showcasing key concepts and customer feedback.
This comprehensive package impressed the leadership team, shaping our product vision and influencing a three-year company strategy. Our strategic approach enabled us to make targeted additions without losing sight of our objectives.
Creating a series of wireframes to validate and iterate on our concepts with users.
Facilitating validation testing calls to gather valuable feedback.
Mapping user feedback onto the user journey to identify critical areas for improvement.
Deriving key insights from concept tests and sharing them with leadership.
Impact
Our collective efforts had a profound impact on the organization. The mini product vision we crafted played a crucial role in shaping our long-term strategy, driving notable shifts in target users and organizations.
Grounded in our goals and armed with user insights, we embarked on a transformative journey. This seamless progression from discovery research to design and delivery paved the way for sustained growth and success.
Crafting a compelling product vision with impactful storytelling.
Designing versatile visual components for presentations, videos, and conversations.
Creating captivating animations for key screens, breathing life into our vision.
Showcasing our collective efforts in a captivating product vision video.
Presenting the inspiring product vision video at our 2023 company retreat in Austin, TX.
Discovery
By analyzing past work, insights, and user goals, we identified the need for collaboration within the product. This prompted a comprehensive reevaluation of the user experience.
Through collaboration among designers and a product manager, we envisioned a multiplayer future and established guiding principles based on user research. These principles kept us focused on achieving meaningful outcomes.
Utilizing past research to define principles and address user problems.
Conducting an experiment to enhance comprehension and user experience.
Exploring the realm of first-time automation building through an experiment.
Delivery
Guided by our principles, we developed prototypes to validate our assumptions. Positive user responses fueled our research report and highlight reel, showcasing key concepts and customer feedback.
This comprehensive package impressed the leadership team, shaping our product vision and influencing a three-year company strategy. Our strategic approach enabled us to make targeted additions without losing sight of our objectives.
Creating a series of wireframes to validate and iterate on our concepts with users.
Facilitating validation testing calls to gather valuable feedback.
Mapping user feedback onto the user journey to identify critical areas for improvement.
Deriving key insights from concept tests and sharing them with leadership.
Impact
Our collective efforts had a profound impact on the organization. The mini product vision we crafted played a crucial role in shaping our long-term strategy, driving notable shifts in target users and organizations.
Grounded in our goals and armed with user insights, we embarked on a transformative journey. This seamless progression from discovery research to design and delivery paved the way for sustained growth and success.
Crafting a compelling product vision with impactful storytelling.
Designing versatile visual components for presentations, videos, and conversations.
Creating captivating animations for key screens, breathing life into our vision.
Showcasing our collective efforts in a captivating product vision video.
Presenting the inspiring product vision video at our 2023 company retreat in Austin, TX.
Discovery
By analyzing past work, insights, and user goals, we identified the need for collaboration within the product. This prompted a comprehensive reevaluation of the user experience.
Through collaboration among designers and a product manager, we envisioned a multiplayer future and established guiding principles based on user research. These principles kept us focused on achieving meaningful outcomes.
Utilizing past research to define principles and address user problems.
Conducting an experiment to enhance comprehension and user experience.
Exploring the realm of first-time automation building through an experiment.
Delivery
Guided by our principles, we developed prototypes to validate our assumptions. Positive user responses fueled our research report and highlight reel, showcasing key concepts and customer feedback.
This comprehensive package impressed the leadership team, shaping our product vision and influencing a three-year company strategy. Our strategic approach enabled us to make targeted additions without losing sight of our objectives.
Creating a series of wireframes to validate and iterate on our concepts with users.
Facilitating validation testing calls to gather valuable feedback.
Mapping user feedback onto the user journey to identify critical areas for improvement.
Deriving key insights from concept tests and sharing them with leadership.
Impact
Our collective efforts had a profound impact on the organization. The mini product vision we crafted played a crucial role in shaping our long-term strategy, driving notable shifts in target users and organizations.
Grounded in our goals and armed with user insights, we embarked on a transformative journey. This seamless progression from discovery research to design and delivery paved the way for sustained growth and success.
Crafting a compelling product vision with impactful storytelling.
Designing versatile visual components for presentations, videos, and conversations.
Creating captivating animations for key screens, breathing life into our vision.
Showcasing our collective efforts in a captivating product vision video.
Presenting the inspiring product vision video at our 2023 company retreat in Austin, TX.