Built a highly requested feature allowing customers to make their automations more powerful with conditional actions.
Goals
Our goal was to address pain points by implementing conditional logic in our automation builder. Through collaborative research, we set clear goals and gained technical insights to empower users with greater control and efficiency in their automation processes.
Role
Product Designer
Results
Paths received high praise from users on social media. It addressed key pain points identified in research and enhanced the overall experience. We continued to iterate based on user feedback, ensuring we addressed new needs.
How we built it
Built a highly requested feature allowing customers to make their automations more powerful with conditional actions.
Goals
Our goal was to address pain points by implementing conditional logic in our automation builder. Through collaborative research, we set clear goals and gained technical insights to empower users with greater control and efficiency in their automation processes.
Role
Product Designer
Results
Paths received high praise from users on social media. It addressed key pain points identified in research and enhanced the overall experience. We continued to iterate based on user feedback, ensuring we addressed new needs.
How we built it
Built a highly requested feature allowing customers to make their automations more powerful with conditional actions.
Goals
Our goal was to address pain points by implementing conditional logic in our automation builder. Through collaborative research, we set clear goals and gained technical insights to empower users with greater control and efficiency in their automation processes.
Role
Product Designer
Results
Paths received high praise from users on social media. It addressed key pain points identified in research and enhanced the overall experience. We continued to iterate based on user feedback, ensuring we addressed new needs.
How we built it
Discovery
By diving deep into user insights, I uncovered pain points and defined the core problem. One challenge I addressed was the need for conditional logic in our automation feature.
Through meticulous research and problem breakdown, I collaborated with my product manager to articulate the opportunity and establish clear goals. To gather technical constraints, we tapped into our company's collective knowledge through a request for comment, fostering a collaborative environment. This culminated in a dynamic design workshop that generated a wealth of innovative ideas.
Discovering the demand for conditional logic in our UX Research database, an Airtable base, signaling a top customer request.
Leveraging prior insights, I orchestrated a team workshop to collectively explore and ideate on the optimal solution to address this need.
Delivery
With a clear direction, we transitioned to prototyping and validation, supported by a streamlined research plan and leveraging our own product for participant recruitment and communication. Synthesizing the findings, we refined our solution, prioritizing a foundational first release within our resource constraints.
While functionality took precedence over perfecting the user experience, we shared our plans and progress through internal channels, gathering valuable feedback before shipping.
The facilitated workshop yielded not only great ideas but also vital constraints that guided our path forward.
Exploring the boundaries of our workshop-generated ideas, I delved into various possibilities for navigating in and out of paths. These design explorations aimed to enhance the interaction experience.
Engaging in multiple rounds of validation research, conversing with customers, we uncovered bugs and unearthed new opportunities. This iterative feedback loop refined our solution to align perfectly with user needs.
Impact
The initial release of the feature, Paths, received overwhelmingly positive feedback from customers. Users enthusiastically embraced the newfound power of building and refining workflows, as Paths effectively addressed their pain points and enhanced their overall experience.
The buzz on social media reflected their excitement. While the first release laid a strong foundation, we remain committed to iterative improvements and continuous user feedback, ensuring the feature evolves to meet their evolving needs.
Celebrating the successful launch of our paths feature, empowering users to execute different actions based on distinct conditions.
Witnessing customer excitement cascade through various social channels, further validating the delivery of a highly valuable feature that fulfilled a genuine customer requirement.
Discovery
By diving deep into user insights, I uncovered pain points and defined the core problem. One challenge I addressed was the need for conditional logic in our automation feature.
Through meticulous research and problem breakdown, I collaborated with my product manager to articulate the opportunity and establish clear goals. To gather technical constraints, we tapped into our company's collective knowledge through a request for comment, fostering a collaborative environment. This culminated in a dynamic design workshop that generated a wealth of innovative ideas.
Discovering the demand for conditional logic in our UX Research database, an Airtable base, signaling a top customer request.
Leveraging prior insights, I orchestrated a team workshop to collectively explore and ideate on the optimal solution to address this need.
Delivery
With a clear direction, we transitioned to prototyping and validation, supported by a streamlined research plan and leveraging our own product for participant recruitment and communication. Synthesizing the findings, we refined our solution, prioritizing a foundational first release within our resource constraints.
While functionality took precedence over perfecting the user experience, we shared our plans and progress through internal channels, gathering valuable feedback before shipping.
The facilitated workshop yielded not only great ideas but also vital constraints that guided our path forward.
Exploring the boundaries of our workshop-generated ideas, I delved into various possibilities for navigating in and out of paths. These design explorations aimed to enhance the interaction experience.
Engaging in multiple rounds of validation research, conversing with customers, we uncovered bugs and unearthed new opportunities. This iterative feedback loop refined our solution to align perfectly with user needs.
Impact
The initial release of the feature, Paths, received overwhelmingly positive feedback from customers. Users enthusiastically embraced the newfound power of building and refining workflows, as Paths effectively addressed their pain points and enhanced their overall experience.
The buzz on social media reflected their excitement. While the first release laid a strong foundation, we remain committed to iterative improvements and continuous user feedback, ensuring the feature evolves to meet their evolving needs.
Celebrating the successful launch of our paths feature, empowering users to execute different actions based on distinct conditions.
Witnessing customer excitement cascade through various social channels, further validating the delivery of a highly valuable feature that fulfilled a genuine customer requirement.
Discovery
By diving deep into user insights, I uncovered pain points and defined the core problem. One challenge I addressed was the need for conditional logic in our automation feature.
Through meticulous research and problem breakdown, I collaborated with my product manager to articulate the opportunity and establish clear goals. To gather technical constraints, we tapped into our company's collective knowledge through a request for comment, fostering a collaborative environment. This culminated in a dynamic design workshop that generated a wealth of innovative ideas.
Discovering the demand for conditional logic in our UX Research database, an Airtable base, signaling a top customer request.
Leveraging prior insights, I orchestrated a team workshop to collectively explore and ideate on the optimal solution to address this need.
Delivery
With a clear direction, we transitioned to prototyping and validation, supported by a streamlined research plan and leveraging our own product for participant recruitment and communication. Synthesizing the findings, we refined our solution, prioritizing a foundational first release within our resource constraints.
While functionality took precedence over perfecting the user experience, we shared our plans and progress through internal channels, gathering valuable feedback before shipping.
The facilitated workshop yielded not only great ideas but also vital constraints that guided our path forward.
Exploring the boundaries of our workshop-generated ideas, I delved into various possibilities for navigating in and out of paths. These design explorations aimed to enhance the interaction experience.
Engaging in multiple rounds of validation research, conversing with customers, we uncovered bugs and unearthed new opportunities. This iterative feedback loop refined our solution to align perfectly with user needs.
Impact
The initial release of the feature, Paths, received overwhelmingly positive feedback from customers. Users enthusiastically embraced the newfound power of building and refining workflows, as Paths effectively addressed their pain points and enhanced their overall experience.
The buzz on social media reflected their excitement. While the first release laid a strong foundation, we remain committed to iterative improvements and continuous user feedback, ensuring the feature evolves to meet their evolving needs.
Celebrating the successful launch of our paths feature, empowering users to execute different actions based on distinct conditions.
Witnessing customer excitement cascade through various social channels, further validating the delivery of a highly valuable feature that fulfilled a genuine customer requirement.