Set a foundation for a suite of high impact features that helped customers build business critical processes.
Goals
Our goal was to align key features with our product initiatives for ZapConnect, leveraging our recent strategy and user insights. To address the need for design support, I took on a leadership role, assisting four teams and leading a hiring cycle to recruit talented designers.
Role
Product Design Lead
Results
Through collaborative efforts with PMs and UX research, I guided iterative validation research and prototype iterations, establishing a strong foundation for the transition to our newly hired designers.
Alongside Product Marketing, we crafted a compelling narrative that showcased the impact of our work. Expanding our design capacity, we delivered valuable outcomes for ZapConnect, receiving positive customer feedback that validated our efforts.
How we built it
Set a foundation for a suite of high impact features that helped customers build business critical processes.
Goals
Our goal was to align key features with our product initiatives for ZapConnect, leveraging our recent strategy and user insights. To address the need for design support, I took on a leadership role, assisting four teams and leading a hiring cycle to recruit talented designers.
Role
Product Design Lead
Results
Through collaborative efforts with PMs and UX research, I guided iterative validation research and prototype iterations, establishing a strong foundation for the transition to our newly hired designers.
Alongside Product Marketing, we crafted a compelling narrative that showcased the impact of our work. Expanding our design capacity, we delivered valuable outcomes for ZapConnect, receiving positive customer feedback that validated our efforts.
How we built it
Set a foundation for a suite of high impact features that helped customers build business critical processes.
Goals
Our goal was to align key features with our product initiatives for ZapConnect, leveraging our recent strategy and user insights. To address the need for design support, I took on a leadership role, assisting four teams and leading a hiring cycle to recruit talented designers.
Role
Product Design Lead
Results
Through collaborative efforts with PMs and UX research, I guided iterative validation research and prototype iterations, establishing a strong foundation for the transition to our newly hired designers.
Alongside Product Marketing, we crafted a compelling narrative that showcased the impact of our work. Expanding our design capacity, we delivered valuable outcomes for ZapConnect, receiving positive customer feedback that validated our efforts.
How we built it
Discovery
Leveraging our recent strategy and user insights, we established guiding principles to drive our product initiatives. In preparation for ZapConnect, our focus was to align key features with our goals.
Recognizing the need for design support, I assumed a leadership role, providing assistance to four teams while spearheading a hiring cycle to recruit talented designers.
Collaborating with team PMs to gain a comprehensive understanding of key features and their interconnections.
Mapping out flows before diving into screen creation to ensure clarity and alignment across teams.
Assisting PMs with validation research by creating detailed research plans, despite time constraints.
Delivery
In collaboration with the teams, we defined clear roles and responsibilities to shape each project effectively. Drawing from robust prior research, our emphasis was on validating prototypes to ensure targeted problem-solving.
Through iterative cycles, I facilitated the creation of validation research plans and prototype iterations. Collaborating closely with product managers and UX researchers, we gained confidence through each validation loop.
Partnering with the Identity team to explore empowering users with greater account control, prototyping an enhanced user understanding experience.
Prioritizing version control based on user demand, conducting rapid iterations and validation tests to ensure alignment with user needs.
Enhancing user account control by introducing nested folders and bulk actions for improved organization.
Impact
Our efforts resulted in the successful onboarding of four exceptional designers, effectively addressing the teams' needs. I guided them through challenges, facilitating a seamless transition and equipping them with the necessary context. Together, we collaborated with Product Marketing to craft a compelling narrative that showcased the collective impact of our work.
By establishing a strong foundation and expanding our design capacity, we delivered valuable outcomes for ZapConnect. Positive customer feedback served as validation, highlighting the tangible impact we achieved.
Crafting a cohesive narrative with Product Marketing to effectively communicate the value of our planned features, establishing a library and system for consistent storytelling.
Transitioning project ownership to newly hired designers, guiding and supporting them to successfully complete each feature.
Meeting the deadline for ZapConnect and receiving enthusiastic customer feedback.
Leveraging the public-facing nature of ZapConnect to witness firsthand the positive impact of our work, fostering team confidence and trust in our process.
Discovery
Leveraging our recent strategy and user insights, we established guiding principles to drive our product initiatives. In preparation for ZapConnect, our focus was to align key features with our goals.
Recognizing the need for design support, I assumed a leadership role, providing assistance to four teams while spearheading a hiring cycle to recruit talented designers.
Collaborating with team PMs to gain a comprehensive understanding of key features and their interconnections.
Mapping out flows before diving into screen creation to ensure clarity and alignment across teams.
Assisting PMs with validation research by creating detailed research plans, despite time constraints.
Delivery
In collaboration with the teams, we defined clear roles and responsibilities to shape each project effectively. Drawing from robust prior research, our emphasis was on validating prototypes to ensure targeted problem-solving.
Through iterative cycles, I facilitated the creation of validation research plans and prototype iterations. Collaborating closely with product managers and UX researchers, we gained confidence through each validation loop.
Partnering with the Identity team to explore empowering users with greater account control, prototyping an enhanced user understanding experience.
Prioritizing version control based on user demand, conducting rapid iterations and validation tests to ensure alignment with user needs.
Enhancing user account control by introducing nested folders and bulk actions for improved organization.
Impact
Our efforts resulted in the successful onboarding of four exceptional designers, effectively addressing the teams' needs. I guided them through challenges, facilitating a seamless transition and equipping them with the necessary context. Together, we collaborated with Product Marketing to craft a compelling narrative that showcased the collective impact of our work.
By establishing a strong foundation and expanding our design capacity, we delivered valuable outcomes for ZapConnect. Positive customer feedback served as validation, highlighting the tangible impact we achieved.
Crafting a cohesive narrative with Product Marketing to effectively communicate the value of our planned features, establishing a library and system for consistent storytelling.
Transitioning project ownership to newly hired designers, guiding and supporting them to successfully complete each feature.
Meeting the deadline for ZapConnect and receiving enthusiastic customer feedback.
Leveraging the public-facing nature of ZapConnect to witness firsthand the positive impact of our work, fostering team confidence and trust in our process.
Discovery
Leveraging our recent strategy and user insights, we established guiding principles to drive our product initiatives. In preparation for ZapConnect, our focus was to align key features with our goals.
Recognizing the need for design support, I assumed a leadership role, providing assistance to four teams while spearheading a hiring cycle to recruit talented designers.
Collaborating with team PMs to gain a comprehensive understanding of key features and their interconnections.
Mapping out flows before diving into screen creation to ensure clarity and alignment across teams.
Assisting PMs with validation research by creating detailed research plans, despite time constraints.
Delivery
In collaboration with the teams, we defined clear roles and responsibilities to shape each project effectively. Drawing from robust prior research, our emphasis was on validating prototypes to ensure targeted problem-solving.
Through iterative cycles, I facilitated the creation of validation research plans and prototype iterations. Collaborating closely with product managers and UX researchers, we gained confidence through each validation loop.
Partnering with the Identity team to explore empowering users with greater account control, prototyping an enhanced user understanding experience.
Prioritizing version control based on user demand, conducting rapid iterations and validation tests to ensure alignment with user needs.
Enhancing user account control by introducing nested folders and bulk actions for improved organization.
Impact
Our efforts resulted in the successful onboarding of four exceptional designers, effectively addressing the teams' needs. I guided them through challenges, facilitating a seamless transition and equipping them with the necessary context. Together, we collaborated with Product Marketing to craft a compelling narrative that showcased the collective impact of our work.
By establishing a strong foundation and expanding our design capacity, we delivered valuable outcomes for ZapConnect. Positive customer feedback served as validation, highlighting the tangible impact we achieved.
Crafting a cohesive narrative with Product Marketing to effectively communicate the value of our planned features, establishing a library and system for consistent storytelling.
Transitioning project ownership to newly hired designers, guiding and supporting them to successfully complete each feature.
Meeting the deadline for ZapConnect and receiving enthusiastic customer feedback.
Leveraging the public-facing nature of ZapConnect to witness firsthand the positive impact of our work, fostering team confidence and trust in our process.