Added new products & features to connect fashion brands to customers while supporting non-profits.
Goals
To transform the shoe shopping experience, our goal was to launch Solestruck's Try@Home program. Overcoming challenges like the absence of trial functionality in the shopping cart and the need for robust tools to leverage trial data, we conducted extensive research to devise an effective implementation strategy.
Role
Product Designer
Results
Our efforts had a significant impact. The website improvements led to increased conversions and fewer support calls, while the partner tooling offered valuable insights and the opportunity to contribute to community organizations.
How we built it
Added new products & features to connect fashion brands to customers while supporting non-profits.
Goals
To transform the shoe shopping experience, our goal was to launch Solestruck's Try@Home program. Overcoming challenges like the absence of trial functionality in the shopping cart and the need for robust tools to leverage trial data, we conducted extensive research to devise an effective implementation strategy.
Role
Product Designer
Results
Our efforts had a significant impact. The website improvements led to increased conversions and fewer support calls, while the partner tooling offered valuable insights and the opportunity to contribute to community organizations.
How we built it
Added new products & features to connect fashion brands to customers while supporting non-profits.
Goals
To transform the shoe shopping experience, our goal was to launch Solestruck's Try@Home program. Overcoming challenges like the absence of trial functionality in the shopping cart and the need for robust tools to leverage trial data, we conducted extensive research to devise an effective implementation strategy.
Role
Product Designer
Results
Our efforts had a significant impact. The website improvements led to increased conversions and fewer support calls, while the partner tooling offered valuable insights and the opportunity to contribute to community organizations.
How we built it
Discovery
Upon joining Solestruck, an online shoe retailer, I embarked on supporting the launch of their Try@Home program. This initiative aimed to offer customers the convenience of ordering multiple shoes at zero cost, buying their preferred pairs, and returning the rest.
However, two challenges emerged: the absence of trial functionality in the shopping cart and the need for tools to leverage trial data for customer insights and partner support. Collaborating with the team, we conducted audience research and devised a validation plan to address these challenges.
I begin with sketching in my sketchbook, using these messy sketches to engage stakeholders in meaningful conversations.
I create various maps, such as the site map, to grasp project hierarchy, pattern reuse, and page interactions.
Delivery
To ensure a successful implementation, we adopted rapid validation cycles encompassing both internal and external testing. Our initial focus was on integrating trial functionality into the website, followed by shaping the partner tools.
Leveraging our strong relationships with shoe brands, we gathered valuable feedback on essential data points and designed the tools to align with their requirements. Despite constraints and available data, we delivered a solution that met their needs.
I develop a live design system for the components I'm designing, like the structured product listing grid.
Clarity in deliverables and instructions is paramount when collaborating with non-English-speaking teams.
Impact
Our efforts yielded significant results for the business. The updated website led to notable improvements in mobile conversions, site speed, and overall user experience, resulting in a reduction in customer support calls. The partner tooling we developed empowered brand partners with valuable insights, enhancing their understanding of their customer base.
As part of the program, we incorporated a social cause aspect by allocating a percentage of monthly sales to an organization dedicated to social good. Our work not only transformed the customer experience but also made a positive impact in the community.
The product detail page incorporates functionality for customers to add trial shoes to their cart.
I emphasize brand partners participating in the program, giving them more visibility and recognition.
Our tooling for partners enables them to track trials and gain valuable customer insights, aiding their understanding of purchasing habits and informing future design decisions.
Discovery
Upon joining Solestruck, an online shoe retailer, I embarked on supporting the launch of their Try@Home program. This initiative aimed to offer customers the convenience of ordering multiple shoes at zero cost, buying their preferred pairs, and returning the rest.
However, two challenges emerged: the absence of trial functionality in the shopping cart and the need for tools to leverage trial data for customer insights and partner support. Collaborating with the team, we conducted audience research and devised a validation plan to address these challenges.
I begin with sketching in my sketchbook, using these messy sketches to engage stakeholders in meaningful conversations.
I create various maps, such as the site map, to grasp project hierarchy, pattern reuse, and page interactions.
Delivery
To ensure a successful implementation, we adopted rapid validation cycles encompassing both internal and external testing. Our initial focus was on integrating trial functionality into the website, followed by shaping the partner tools.
Leveraging our strong relationships with shoe brands, we gathered valuable feedback on essential data points and designed the tools to align with their requirements. Despite constraints and available data, we delivered a solution that met their needs.
I develop a live design system for the components I'm designing, like the structured product listing grid.
Clarity in deliverables and instructions is paramount when collaborating with non-English-speaking teams.
Impact
Our efforts yielded significant results for the business. The updated website led to notable improvements in mobile conversions, site speed, and overall user experience, resulting in a reduction in customer support calls. The partner tooling we developed empowered brand partners with valuable insights, enhancing their understanding of their customer base.
As part of the program, we incorporated a social cause aspect by allocating a percentage of monthly sales to an organization dedicated to social good. Our work not only transformed the customer experience but also made a positive impact in the community.
The product detail page incorporates functionality for customers to add trial shoes to their cart.
I emphasize brand partners participating in the program, giving them more visibility and recognition.
Our tooling for partners enables them to track trials and gain valuable customer insights, aiding their understanding of purchasing habits and informing future design decisions.
Discovery
Upon joining Solestruck, an online shoe retailer, I embarked on supporting the launch of their Try@Home program. This initiative aimed to offer customers the convenience of ordering multiple shoes at zero cost, buying their preferred pairs, and returning the rest.
However, two challenges emerged: the absence of trial functionality in the shopping cart and the need for tools to leverage trial data for customer insights and partner support. Collaborating with the team, we conducted audience research and devised a validation plan to address these challenges.
I begin with sketching in my sketchbook, using these messy sketches to engage stakeholders in meaningful conversations.
I create various maps, such as the site map, to grasp project hierarchy, pattern reuse, and page interactions.
Delivery
To ensure a successful implementation, we adopted rapid validation cycles encompassing both internal and external testing. Our initial focus was on integrating trial functionality into the website, followed by shaping the partner tools.
Leveraging our strong relationships with shoe brands, we gathered valuable feedback on essential data points and designed the tools to align with their requirements. Despite constraints and available data, we delivered a solution that met their needs.
I develop a live design system for the components I'm designing, like the structured product listing grid.
Clarity in deliverables and instructions is paramount when collaborating with non-English-speaking teams.
Impact
Our efforts yielded significant results for the business. The updated website led to notable improvements in mobile conversions, site speed, and overall user experience, resulting in a reduction in customer support calls. The partner tooling we developed empowered brand partners with valuable insights, enhancing their understanding of their customer base.
As part of the program, we incorporated a social cause aspect by allocating a percentage of monthly sales to an organization dedicated to social good. Our work not only transformed the customer experience but also made a positive impact in the community.
The product detail page incorporates functionality for customers to add trial shoes to their cart.
I emphasize brand partners participating in the program, giving them more visibility and recognition.
Our tooling for partners enables them to track trials and gain valuable customer insights, aiding their understanding of purchasing habits and informing future design decisions.