City of Portland
Permitting Improvement Project
UX Design
UI Design
UX Research
Service Design
Accessibility Design
Design Systems
Change Management
Form design
Worked with permitting staff to make information easier to find and use by introducing plain language, one clear template, and tested prototypes. Set a professional baseline so the City can track progress as changes grow. Residents now have a clear path forward and more confidence taking the next step.
Zapier
2023 Product Vision
UX Design
UI Design
UX Research
Product visioning
Design Strategy
Cross-functional alignment
Brought clarity to how teams work together in Zapier. Dug into research old and new to show where missing visibility, weak controls, and unclear guidance were costing time and slowing growth. Turned that into a clear story and principles leadership backed with funding. The work shaped major product decisions and tied directly to revenue priorities.
Zapier
Zap Connect
UX Design
UI Design
UX Research
Player/Coach
Design ops / team scaling
Workflow optimization
Cross-team collaboration
Launched a suite of long-requested features at ZapConnect that removed key friction for customers running business-critical workflows. Improvements in organization, version history, step duplication, and admin tools saved time and cut downtime. Hired and onboarded four designers so teams could deliver on schedule for a launch that got rave reviews.
Zapier
Zap Sharing
UX Design
UI Design
UX Research
Contextual onboarding
Product-led growth
Collaboration Tools
Kicked off and led a growth project that turned a hunch into a shipped feature. Used research to confirm the need, mapped how people were actually working, and delivered a sharing tool that made onboarding faster, examples clearer, and activation rates higher.
Zapier
Paths
UX Design
UI Design
UX Research
Workshop Facilitation
MVP Strategy
Helped launch a feature that solved the most common customer pain point in the automation builder. Replaced clunky duplication with clean conditional logic in a single automation. Adoption was immediate and widespread, lowering support tickets, improving retention, and opening the door to more valuable, revenue-generating workflows.
Solestruck
Try@Home
UX Design
UI Design
UX Research
Data Visualization
E-commerce
Launched a Try@Home program for an online shoe retailer, boosting mobile conversions, site performance, and shopping ease. Loyal customers adopted it quickly, reducing support calls. Delivered partner tools that strengthened brand relationships and tied sales to social impact by donating a percentage of program revenue.
AnywhereWorks
SustainableU
UX Design
UI Design
UX Research
Illustration
Behavior Change Design
Culture Building
Employee retention & engagement
We launched a year-long sustainability program that gave remote employees a shared purpose. Participation was strong and feedback was positive, helping strengthen culture and keep retention high. It proved we could run meaningful initiatives without big costs or heavy lift.
Jupiter Woodsman
Brand Identities
Logos
Illustration
Apparel
Branded environments
Packaging Design
Built lasting brand identities for small businesses, many still thriving today. Started each from scratch, focusing on what made the business special and turning that into a brand people could connect with. Oregon City Brewing is one example, growing from a hobby in a run-down building to a community hub with loyal customers and expanded facilities.